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Companies entered the business by opening retail outlets offering original brand mobile phones . In 2009, AB Selular officially became the official retail distributor for the brand iPhone and Samsung brand in late 2010. AB Selular committed to continually innovate in order to meet the demands and needs of the telecommunications market. Preserved and maintained that commitment by providing added value and quality, as well as professional services to customers. AB Selular currently provides a variety of Mobile and Tablet products from various brand names such as Nokia, Blackberry, Samsung, Apple, Sony Ericsson, LG.